PAAS Horror Makeup

In 1984, PAAS, already a household name for its iconic Easter egg dye kits, expanded its reach into the Halloween market with the launch of their Halloween Makeup Kits. For many kids, including myself, this was a game-changer. PAAS had long been known for helping families create colorful holiday memories, but with their makeup kits, they brought the same vibrant creativity to Halloween, fueling imaginations as we transformed into monsters, ghouls, and other spooky characters.

The history of PAAS dates back to the late 1800s, with the company originally making egg dyeing more accessible for families. By 1984, they saw the potential to bring their expertise in crafting colors and kits to the booming Halloween market. These makeup kits came with a variety of face paints and stencils, making it easy for anyone, even kids like me, to create elaborate and fun looks for trick-or-treating. I remember sitting on the floor, surrounded by the vibrant colors of PAAS makeup palettes, carefully applying each detail, and admiring the transformation.

Those early experiences with PAAS kits sparked a lifelong interest in horror makeup for me. Even today, that passion remains strong. I recently had the honor of doing makeup for the Zombie Walk in Richmond, turning people into shambling, gruesome walkers for the event. It’s incredible to think that something as simple as a makeup kit from the 80s helped shape my love for creating monstrous looks that I still carry with me today.

The legacy of PAAS is not just in its Easter egg dyes but in how it helped foster a generation of kids who used their makeup kits as a gateway to creativity and, in my case, a passion for horror makeup that still thrives.